11 May NFC technology in Hotels
Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices. Communication between NFC devices can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process. This technology is also ideal for self check-ins by guests at hotels as well as the next trend in this article: smart room keys.
Besides payments and an easier way to gain entry to hotel rooms, NFC technology can also be used to personalise a guest’s experience at a hotel or resort. For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club) and this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service. This opens many doors for hotels who want to offer a more personalised experience at their establishment.