06 May Opera PMS
Ahotel’s front desk is the first and last impression of a guest, even though most of the cases the guests might have spoken to hotel reservations staff. At the core of a hotel’s confusing and complex troublesome guest handling, there is only one best friend to a front office staff – A good PMS. But this best friend can easily become an enemy of the same staff as well as to the hotel or to the hotel chain itself, when a wrong selection has been made to serve as the centrepiece of your hotel’s technology, PMS.
Misleading reports, slow performance, complicated user interface, inability to integrate with larger number of third party hotel solutions, insecure, lacking in backup features are good samples for a PMS that you shouldn’t invest in, if any one of the symptoms is seen in your study.
Capability with feature richness, robustness, integration friendly, scalability, accuracy, in-depth and accurate reporting, user friendliness, speed, possibility for data analytics Obviously, don't you think that a software, if that could be described with above words (I mean, at least 80%) could be a best friend of a hotel?
A PMS should be capable enough to adapt to changing needs of the hotel with very good analytic capability, wide range of integration possibility (or you won’t be able to hang those tech bells and whistles to attract technology savvy guests), developed using modern technology for modern technology interoperability, faster, accurate reporting, user friendly, rich in functions with switchable for hotel’s needs, probably a cloud based solution so that it frees hotel managers to fully concentrate on their business by avoiding complicated costly hardware investments and maintenance, investing in technically proficient IT team, responsibility of backup and security, cost of upgrades, and more importantly frequent downtime.
It is not about an error-free checking in and checking out a guest that is expected in a technologically advanced, competitive and more complex industry where millennials are currently shaping the travel market. Their expectations are highly focused on technology, and expect to check-in online, TV/radio channels being played even before they enter their rooms, control room lights and temperature, order food, pay bills, open room door, browsing near by shopping malls and restaurant, streaming mobile devices' content on room TV and more, and all via their mobile devices and using other bells and whistles of latest technology.
On the other side, every hotel is focused and struggling towards guest retention, increased service level demands of the guests who are increasingly growing in sophistication, competitive rate strategy in a rate ruling market today, soliciting new business, complex multi-pronged marketing strategy to compete in internet / social media / hotel review sites / search engines dependant world.
So investing in the right technology is also very vital in giving you that competitive advantage over others. Before picking the bells and whistles of technology to attract the millennials, the hotel needs to have its centrepiece of technology chosen and set up right.
My example of centrepiece is, Opera PMS from Oracle Hospitality, that claims over 28,000 installations around the world as of late 2015, being the PMS pick of world’s best and biggest hotel chains is no-doubt the industry leader for its design that meets varied requirements of hotels or chains of any size, operationally and technically, while a thorough study on ROI might help, if primary concern is about budget.
That maybe the reason why almost all of the leading chains, (Accor, Best Western, Carlson Rezidor, Fairmont, Four Seasons, Hilton, Hyatt, InterContinental Hotels Group, Kempinski, Mandarin, Marriott, Millennium, Minor, Shangri-La, Starwood, Wyndham in my memory) have also chosen Opera as their PMS.
However, there are quite a few of other Property Management System software on the market that are equally good and more affordable, worth having a look at them too.
By Alan Miles